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TikTok Ban Would Be a Blow to U.S. International Tourism Marketing

Apr 7, 2023 ... To contribute and reach large audiences, U.S. tourism agencies have invested more of their social media budgets into TikTok, especially since ...

https://skift.com/.../tiktok-ban-would-be-a-blow-to-u-s-international-touris...

Skift

Instagram Launches Ads in Its Stories — Digital Travel Marketing ...

Jan 13, 2017 ... Instagram, and its parent company Facebook, have quickly become a digital advertising juggernaut, with the social conglomerate accounting for ...

https://skift.com/.../instagram-launches-ads-in-its-stories-digital-travel-mark...

Skift

Growing Pains for Influencer Marketing Raise Questions for Travel ...

Sep 17, 2018 ... Social media influencers are increasingly hot commodities in the travel industry for their voices and large audiences.

https://skift.com/.../growing-pains-for-influencer-marketing-raise-questions...

Skift

Vrbo Ads Take Aim at Airbnb During NFL Games

Jan 29, 2024 ... ... social media advertising, a spokesperson said. Expedia Group, Vrbo's parent company, wouldn't share how much money was allocated to the ...

https://skift.com/2024/01/.../vrbo-ads-take-aim-at-airbnb-during-nfl-games/

Skift

How Travel Advertising Is Adapting to the Rise of Smart Homes

Sep 25, 2023 ... ... ads on social media or traditional TV,” Maginnis said. “Customers tend to be less receptive to advertising when they're on a laptop or phone ...

https://skift.com/.../how-travel-advertising-is-adapting-to-the-rise-of-smart-...

Skift

Loews Hotels Ad Campaign Uses Guests' Instagram Photos to ...

Jul 15, 2015 ... Loews and its agency, Catch New York, saw this as an opportunity to create a social-first advertising campaign. Loews used select Instagram ...

https://skift.com/.../loews-hotels-ad-campaign-uses-guests-instagram-photos...

Skift

How Travel Brands Are Approaching TV Advertising Now

Mar 27, 2020 ... ... Social Distancing TV commercial. The company pivoted its advertising because of the pandemic. Hotels.com. Loading next story. book_online. Get ...

https://skift.com/.../how-travel-brands-are-approaching-tv-advertising-now/

Skift Meetings

Event Marketing: The 2019 Guide

Dec 11, 2018 ... While many event marketers believe word of mouth and social media will help ease their marketing responsibilities, those things don't occur in a ...

https://meetings.skift.com/event-marketing/

Skift

The Challenge of Integrating User-Generated Content Into Travel ...

Oct 8, 2014 ... For ads, like Hyatt House's new YouTube video, that means obtaining rights to at least 25 photos. The campaign was inspired by social content ...

https://skift.com/.../the-challenge-of-integrating-user-generated-content-into...

Skift

Tourism PR Professionals Say How Social Media Changed Their Jobs

Oct 23, 2014 ... Some of these changes are more obvious, but bringing PR into paid advertising is an interesting insight that other destinations likely see ...

https://skift.com/.../tourism-pr-professionals-say-how-social-media-changed...

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